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Do you want people to find your artist website?

September 2nd, 2017

Do you want people to find your artist website?

More successful artists have been selling their art on the internet. They usually have a website that they direct potential customers to. If you've gone so far as to have a website with your art on it the next step is getting people to find and see it. Those who are successful selling their art that way have learned some of the tricks that direct people to their site. One of the oldest methods is to hand out your business cards, with your website address, to people when your are displaying your art in art shows. Unless you’re handing out hundreds of your business cards in shows you’re not reaching that many people in marketing your website.

I’m presently learning other new methods of marketing my husband’s website from website marketing professional Mark Rudiger, on how to direct and reach more people and direct them to my husband's website. Having a website is very important for an artist as a place to show their art for sale but knowing how to help people find it is even more important.

I’ve decided to share what I’m learning as a way to help other artists sell their art and, also, direct more people to my husband’s site at the same time at which is a "print on demand" website connected to .

I’ve accepted the fact that my husband will never work on selling his art on the internet. He has never and will never in the future learn to use a computer. He’s one of those kinds of artists, like many older artists, who have never figured out how to sell their art. It’s really a shame as I think his art is really good and it deserves to be seen and has the potential of selling as inexpensive prints on so many different types of products for the general public to enjoy. The average person doesn’t spend a lot on art but might spend a little on art on printed products like poster art, T-shirt art, greeting cards and even on iphone covers.

Just like selling a product on the internet, there are other things that many small and large businesses do to reach a larger audience of buyers. Those of you who already use the internet to search and find a product to buy have learned to just type in a word or two to find sights that might have what you are looking for. That’s why one of the ways is entering a lot of key words on your website that describe your art and help your website to be found. There’s ways to type in as many descriptive words about your art as possible on your website so that when a person types in one of those words in a search your website might be found.

There are many other tricks to market your art and Mark Rudiger is teaching me how to do it, one step at a time. I learned about the possibilities from attending one of his free lectures on marketing on the internet and now I’m signed up to taking his Total Inbound Marketing Program, see
Right now I’m learning how to use a multi email program called and learning how to design Landing pages to put on rojaxart commercial Facebook page to help capture more interested buyers’ email addresses. Learning how to write Blogs is another method of marketing. Since I wasn’t familiar with these marketing methods it has been taking me awhile to learn how to use them all but I am learning how they all interconnect and work together to, in the long run, make it easier to reach a lot more people in directing them to . I just wrote my first blog and, in a sense, this is what I’m doing right now, writing my second blog.

Mark Rudiger just helped me film my first video which, again, is another powerful way of marketing. I don’t think my first video was that great but I think I learned a lot from doing it and I hopefully will improve with time. I do know that videos can be powerful in attracting people’s attention. I just signed up for an Instagram account. Maybe a lot of you who read this already know about these things and are already using them yourself and see the benefits. I’m determined to learn as much as I can to market my husband’s really cool art to as many people as possible. I feel there are a lot of other artists out there who wish they could sell more of their art so I hope that by me sharing my learning experience they will think that they might be able to learn how to do it, too.

When I first started this learning process it was almost like learning how to read a foreign language. What does the word “hashtag” mean? I’m now learning how important it is and how to use it. Now that I know what it is and does it doesn’t seem that difficult to use it. Once I get over the hangup about writing blogs I think I’m going to start to enjoy this challenge the more I get involved, especially if I start to see results in selling more Rojax art.

I’m, also, getting some interesting advice from some of my readers after sending out my emails and blogs. Recently, I got a response from my last email by a well known international artist Mark Henson. When he’s not traveling around the world exhibiting his art, he resides and has an art studio in Lake County. He was gracious in giving me his take on marketing art. (See below)

Hey Sherry-

I have found that you get lost in the crowd on many of those art marketing sites.

People need to know where to find you. That requires some form of outreach....

I have been marketing my art for about 30 years mostly through fairs and festivals. At these events I let the public know where my stuff can be found on the web .

I also spend (waste??) a lot of time on Facebook and other social media like Pinterest or Instagram, building my fanbase. 

I also sometimes allow use of my images by others to compliment blogs, etc. In these cases I always insist on a link to my website 

I don't sell a ton of stuff on the web, but what I do sell adds up to about 25% of my income. Also, I get requests for studio visits from web acquaintances, often leading up to a direct sale.

Some folks have pretty good sales on their art sites, but it does require that you direct potential customers there. 

It, also, is very important how you label and tag your work on the web. Those keywords are what help folks narrow down their searches- "Art" and "Painting" are too general- you need to be a little specific-

In the case of Rojax maybe "whimsical" "colorful" "humorous," etc..  

Your computer guy probably knows all this stuff, but I have to emphasize that you can't wait for folk to stumble upon your pages. You have to identify your "audience" and actively let them know where you are.

For instance- there are many "groups" on Facebook that have thousands of members. You can join the groups that will seem responsive to your art, and post your work, show announcements; etc on their pages, getting your message to many more people than you would by posting on your pages alone. 

It helps to have striking imagery that could be called controversial or shocking. These tend to get talked about and passed around, like that painting of Donald Trump nude, or those pictures of burning banks.

It's really all about the "shotgun" approach, try everything! Eventually it all adds up.

I saw an interesting article from Shepard Fairey, the guy who did Obama's posters, then got sued...

The gist of it was, do something controversial to get attention. Break a rule, offend somebody, like the folks who made naked statues of Trump and placed them around in several cities.

Best of luck with all of this!

Mark Henson

Thank you so much, Mark, for taking the time to send me your response and constructive advice. I think you’re right when you say “try everything” and I’m hoping that “eventually it all adds up” for success in sales.

If anyone else would like to share their success in marketing art experience I would love to hear about it and be glad to share it with others. I honestly feel that there are quite a few artists who could use help in selling their art this way. I, also, feel that if done right they’d have a good chance of increasing their income this way.

I will continue to give you updates on my learning progress in marketing on the internet.

Sherry Harris

This is my first blog

August 17th, 2017

This is my first blog

Hey, hi I'm Rojax, an artist, and this is my first blog written for me by my wife, Sherry.

Look, I don't even know how to turn on a computer, I guess I should say by choice. I'm a simple guy who just likes to paint paintings. I've got over 250 large paintings in a storage unit that I've been paying on for over 20 years. My art is different from just about anybody else's and I've learned through the few galleries that I've had my art in Laguna Beach and San Francisco, California, that it just doesn't fit in with these gallery's other artists' art. Their customers who liked their other art just weren't interested in mine.

At least my wife likes my art enough to put together a website for me on Fine Art America so that people can get inexpensive prints. She started this website about four years ago thinking a lot of people will see it there. Well, she didn't use all their tricks on how to get it seen so very few people ever find my website. Now she's telling me that she's going to learn how to get people to find out about it. At least she knew how to put together the website and now she's hired a local computer guy named Mark Rudiger ( who helps people with small businesses market their websites in order to sell their products off of the internet.

If you're like me and don't even know how to get this far, I would suggest you find someone to do it for you. I'm fortunate that my wife of 47 years is willing to learn how since it's expensive to have someone do it for you. It helps if you have someone in your family or a good friend that can help you with it. They say that nowadays a lot of people do a lot of their shopping on the internet. My wife says that people even do their shopping for art online. I guess like she says, you can reach a lot more buyers that way. Anyhow she's working on it and that's why she's writing this blog for me as another way to let people know about my art. I sure hope it works as I would like to make some extra money on top of my small social security retirement. At least, I have a lot of art that can be sold, either as original paintings or prints on just about anything, including T-shirts. I wear them myself and a lot of people comment on them and say they like them when I wear them. Come on people buy one of my Rojax art T-shirts or at least my art on a smartphone cover. My wife showed me how many different types of products my art can be printed on. I have to say that that is amazing.

I hope you will continue to read my blogs that my wife writes for me. She said that she would share information on what she learns about how to market your art online. If you would like to comment on my blog, you can email me at and my wife will check my emails for me and let me know what you said, hopefully, something nice. I'm really hoping that you will look at and like my art enough to buy something, even if it's on just a greeting card. It does seem like an easy way to shop for the holidays.

Anyhow, she was told that writing blogs is another way of getting people to know about you so she's going to continue to let you know if it is working and maybe tell you about all the other things she's learning when it comes to selling my art.

Thank you for taking the time to read my first blog.


Rojax (AKA) Derek Harris and Sherry Harris